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The Role of Social Media in Searching for Information About Productsand Making Purchasing Decisions by Customers 4.0

The aim of this paper is to find how social media affect making purchasing decisions by contemporary consumers, referred to as Customers 4.0. To start, we assumed that the development of digital technologies, the growing popularity of social media platforms, and changes in consumer information behav...

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I tiakina i:
Ngā taipitopito rārangi puna kōrero
Ngā kaituhi matua: Marek Angowski, Tomasz Kijek, Maria Paździor, Elżbieta Skrzypek
Hōputu: Artigo
Reo:Inglês
I whakaputaina: Jagiellonian University in Kraków 2025-09-01
Rangatū:Journal for Perspectives of Economic Political and Social Integration
Ngā marau:
Urunga tuihono:https://czasopisma.tnkul.pl/index.php/jpepsi/article/view/4213
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