Antecedents of customers brand loyalty: an empirical study in telecommunications service market in Algeria
The aim of this paper is to revisit the concept of customer loyalty, without viewing the phenomenon as a purchase but as an exchange behavior. We shall present the seven commonly used relational variables that influence customers loyalty such as: perceived quality, perceived value, satisfaction, tru...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Zaporizhzhia National University
2024-06-01
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| Serie: | Менеджмент та підприємництво: тренди розвитку |
| Soggetti: | |
| Accesso online: | https://management-journal.org.ua/index.php/journal/article/view/508/271 |
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