The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification
Purpose: This study aimed to assess the effect of brand association on the brand equity of the FC Persepolis football team with the mediating role of fan-team identification.Methodology: The present study is a quantitative, cross-sectional, and correlational study conducted in the field. The study's...
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| Hlavní autor: | |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Alzahra University
2022-07-01
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| Edice: | Sports Business Journal |
| Témata: | |
| On-line přístup: | https://sbj.alzahra.ac.ir/article_6745_4f14c5ce2800f2b55512a8d3ca691f47.pdf |
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