Psychographic Segmentation in a Unique Service Industry: A Typology Based on Consumers’ Levels of Consumption of Live and Media-Based Spectator Sports
The purposes of this study were twofold. First a typology for the categorization of consumers of spectator sports based solely upon their levels of consumption as members of both the live and the media-based audiences was developed. The four segments were given names based upon the individuals’ leve...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Georgia Southern University
2012-10-01
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| Colecção: | Journal of Applied Marketing Theory |
| Acesso em linha: | https://digitalcommons.georgiasouthern.edu/jamt/vol3/iss1/4 |
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