Psychographic Segmentation in a Unique Service Industry: A Typology Based on Consumers’ Levels of Consumption of Live and Media-Based Spectator Sports
The purposes of this study were twofold. First a typology for the categorization of consumers of spectator sports based solely upon their levels of consumption as members of both the live and the media-based audiences was developed. The four segments were given names based upon the individuals’ leve...
সংরক্ষণ করুন:
| প্রধান লেখক: | , |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Georgia Southern University
2012-10-01
|
| মালা: | Journal of Applied Marketing Theory |
| অনলাইন ব্যবহার করুন: | https://digitalcommons.georgiasouthern.edu/jamt/vol3/iss1/4 |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
|