Applicability of Relationship Intentions among the Civil and Building Engineering Contractors in the South African Construction Sector: A Case of B2B Industry

It is commonly believed that it is more expensive to attract new business than to invest in existing customers. This study investigates the applicability of relationship intention among civil and building engineering contractors (CBEC) and their concrete product suppliers (CPS). Furthermore, ascert...

ver descrição completa

Detalhes bibliográficos

Principais autores:	Xitshembhiso Difference Chauke, Lehlohonolo Amos Masitenyane, Bakae Aubrey Mokoena
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Azure Academic Publishers 2025-04-01
Colecção:	African Journal of Inter-Multidisciplinary Studies
Assuntos:	B2B civil and building engineering contractors duration of support relationship intention relationship marketing
Acesso em linha:	https://journals.uct.ac.za/dut/index.php/ajims/article/view/1534
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!