Applicability of Relationship Intentions among the Civil and Building Engineering Contractors in the South African Construction Sector: A Case of B2B Industry

It is commonly believed that it is more expensive to attract new business than to invest in existing customers. This study investigates the applicability of relationship intention among civil and building engineering contractors (CBEC) and their concrete product suppliers (CPS). Furthermore, ascert...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Xitshembhiso Difference Chauke, Lehlohonolo Amos Masitenyane, Bakae Aubrey Mokoena
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Azure Academic Publishers 2025-04-01
Sarja:	African Journal of Inter-Multidisciplinary Studies
Aiheet:	B2B civil and building engineering contractors duration of support relationship intention relationship marketing
Linkit:	https://srvubuojs003.uct.ac.za/dut/index.php/ajims/article/view/1534
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