Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores

This study is a try to explore effects of buyer impulsivity and in-store environment factors on impulse buying in chain stores. Path analyses technique was used for analyzing the model and structural equation model and t-value test for evaluating hypothesis. Statistical society of this study is cons...

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Manylion Llyfryddiaeth

Prif Awduron:	Mohamad Javad Nikbakht, Asghar Moshabaki, Hamid Khodadad Hosseini
Fformat:	Artigo
Iaith:	Persa
Cyhoeddwyd:	University of Tehran, Faculty of Management 2015-12-01
Cyfres:	‫مدیریت بازرگانی
Pynciau:	impulse buying In-store environment Buyer impulsivity
Mynediad Ar-lein:	https://jibm.ut.ac.ir/article_50837_d18a6ce8e44e685603b0f6ec1fd97590.pdf
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!