Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores
This study is a try to explore effects of buyer impulsivity and in-store environment factors on impulse buying in chain stores. Path analyses technique was used for analyzing the model and structural equation model and t-value test for evaluating hypothesis. Statistical society of this study is cons...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Persa |
| Опубліковано: |
University of Tehran, Faculty of Management
2015-12-01
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| Серія: | مدیریت بازرگانی |
| Предмети: | |
| Онлайн доступ: | https://jibm.ut.ac.ir/article_50837_d18a6ce8e44e685603b0f6ec1fd97590.pdf |
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