The presence and roles of English in Swedish print advertising: An exploratory study
Despite the ubiquity of English in the Nordic societies, little attention seems to have been paid to the presence of English in advertising texts. Thus, the present study aims to survey the reality of the use of English in Swedish print advertising. A sample of advertisements published in Swedish m...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Göteborg University
2024-09-01
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| Schriftenreihe: | NJES: Nordic Journal of English studies |
| Online-Zugang: | https://publicera.kb.se/njes/article/view/29896 |
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