Euphemism: The commonplace of advertising culture
Politeness is a concern and necessity in advertising because of sensitization goals to be achieved in the midst of cultural, legal and competitive challenges. Thus, this study examined the utilization of euphemistic devices that facilitate mild persuasion in advertisements. Ten advertisements served...
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| Udgivet i: | Acta Scientiarum. Language and Culture |
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| Hovedforfatter: | |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade Estadual de Maringá
2018
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=307459671013 https://www.redalyc.org/journal/3074/307459671013/ https://www.redalyc.org/journal/3074/307459671013/html/ https://www.redalyc.org/journal/3074/307459671013/307459671013.epub https://www.redalyc.org/journal/3074/307459671013/movil https://doi.org/10.4025/actascilangcult.v40i2.41107 |
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