The Impact of Hedonic and Utilitarian Values on Airline App Users' Recommendation Behavior and Repurchase Intention

The purpose of this study is to examine the effect of hedonic and utilitarian value on recommendation (word-of-mouth and electronic word-of-mouth) and repurchase intention. For this purpose, it is collected data from the airline passengers who actively use the airline app. By using a convenience sam...

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Hlavní autoři:	İnci Polat, İbrahim Halil Seyrek
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Gaziantep University 2022-01-01
Edice:	Gaziantep Üniversitesi Sosyal Bilimler Dergisi
Témata:	hedonic value utilitarian value repurchase intention wom ewom hedonik değer faydacı değer tekrar satın alma niyeti
On-line přístup:	https://dergipark.org.tr/tr/download/article-file/1966511
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