The Impact of Hedonic and Utilitarian Values on Airline App Users' Recommendation Behavior and Repurchase Intention

The purpose of this study is to examine the effect of hedonic and utilitarian value on recommendation (word-of-mouth and electronic word-of-mouth) and repurchase intention. For this purpose, it is collected data from the airline passengers who actively use the airline app. By using a convenience sam...

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Bibliografiske detaljer
Main Authors: İnci Polat, İbrahim Halil Seyrek
Format: Artigo
Sprog:Inglês
Udgivet: Gaziantep University 2022-01-01
Serier:Gaziantep Üniversitesi Sosyal Bilimler Dergisi
Fag:
hedonic value
utilitarian value
repurchase intention
wom
ewom
hedonik değer
faydacı değer
tekrar satın alma niyeti
Online adgang:https://dergipark.org.tr/tr/download/article-file/1966511
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