Behavioral Intention to Adopt Peer to Peer Lending: A Study on Indian MSMEs
The study examines critical factors that may affect peer-to-peer (P2P) lending adoption for Indian micro, small and medium enterprises (MSMEs). To determine the purpose of the study, a conceptual framework is developed by extending the Unified Theory of Acceptance and Use of Technology (UTAUT 2) the...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Ram Arti Publishers
2025-12-01
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| Colecção: | International Journal of Mathematical, Engineering and Management Sciences |
| Assuntos: | |
| Acesso em linha: | https://www.ijmems.in/cms/storage/app/public/uploads/volumes/95-IJMEMS-25-0160-10-6-2040-2060-2025.pdf |
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