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Behavioral Intention to Adopt Peer to Peer Lending: A Study on Indian MSMEs

The study examines critical factors that may affect peer-to-peer (P2P) lending adoption for Indian micro, small and medium enterprises (MSMEs). To determine the purpose of the study, a conceptual framework is developed by extending the Unified Theory of Acceptance and Use of Technology (UTAUT 2) the...

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Главные авторы: Rohan Mathur, Shweta Sharma
Формат: Artigo
Язык:Inglês
Опубликовано: Ram Arti Publishers 2025-12-01
Серии:International Journal of Mathematical, Engineering and Management Sciences
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Online-ссылка:https://www.ijmems.in/cms/storage/app/public/uploads/volumes/95-IJMEMS-25-0160-10-6-2040-2060-2025.pdf
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