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Utilitarian vs Human-Centered AI Acceptance: Explaining Students’ Adoption of ChatGPT in Higher Education

The growing use of generative artificial intelligence (AI) in higher education raises questions about how students assess and adopt these systems, particularly whether traditional utilitarian models are sufficient to explain their use. This study compares the Technology Acceptance Model (TAM) and th...

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Principais autores: Dwi Angesti Dinda Parameswara, Berlilana Berlilana, Rujianto Eko Saputro
Format: Artigo
Sprog:Inglês
Udgivet: Universitas Hamzanwadi 2026-04-01
Serier:Edumatic
Fag:
behavioral intention
chatgpt
higher education
human-centered ai
technology acceptance model
Online adgang:https://e-journal.hamzanwadi.ac.id/index.php/edumatic/article/view/34218
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