Mapping the landscape of virtual word of mouth (v-WOM) in the tourism sector: A bibliometric review
The increasing significance of virtual word of mouth (v-WOM) in the digital era has the potential to revolutionize consumer decision-making across a wide range of markets such as tourism. The objective is to review the literature on v-WOM published between 2013 and 2023 and the research employs bibl...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Lodz University Press
2024-11-01
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| Serie: | Tourism |
| Soggetti: | |
| Accesso online: | https://czasopisma.uni.lodz.pl/tourism/article/view/21900 |
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