The Influence of Viral Marketing and Online Customer Reviews on Purchase Decisions
The development of digital technology has transformed consumer behavior in making purchasing decisions. Social media and e-commerce platforms have become the primary sources for obtaining product-related information, making viral marketing and online customer reviews crucial factors in the decision...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-08-01
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| Serie: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Soggetti: | |
| Accesso online: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7161 |
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