Do K-Pop Consumers’ Fandom Activities Affect Their Happiness, Listening Intention, and Loyalty?

This study examines the influence of K-pop consumers’ (online/offline) fandom activities on their happiness and their contemporary Christian music (CCM) listening intention and does so considering two base theories: activity theory and the content theory of motivation. In this context, we also exami...

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Hlavní autor:	Hyun-ju Choi
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	MDPI AG 2024-11-01
Edice:	Behavioral Sciences
Témata:	online fandom activities offline fandom activities happiness listening intention loyalty word of mouth/purchase
On-line přístup:	https://www.mdpi.com/2076-328X/14/12/1136
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