Do K-Pop Consumers’ Fandom Activities Affect Their Happiness, Listening Intention, and Loyalty?
This study examines the influence of K-pop consumers’ (online/offline) fandom activities on their happiness and their contemporary Christian music (CCM) listening intention and does so considering two base theories: activity theory and the content theory of motivation. In this context, we also exami...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
MDPI AG
2024-11-01
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| Schriftenreihe: | Behavioral Sciences |
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| Online-Zugang: | https://www.mdpi.com/2076-328X/14/12/1136 |
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