Associations between protestant work ethic and multilevel marketing participation and financial outcomes

Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We examine how individual beliefs about work predict participation and financial losses in MLMs. As MLMs are presented to the marketplace as low-barrier opportunities to start one's own business, we suggest that this may...

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Hlavní autoři:	Katharine Howie, Rhiannon MacDonnell Mesler, Ke (Christy) Tu, Jennifer Chernishenko
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Elsevier 2024-09-01
Edice:	Acta Psychologica
Témata:	Multilevel marketing Individual differences Protestant work ethic
On-line přístup:	http://www.sciencedirect.com/science/article/pii/S0001691824002865
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