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Associations between protestant work ethic and multilevel marketing participation and financial outcomes

Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We examine how individual beliefs about work predict participation and financial losses in MLMs. As MLMs are presented to the marketplace as low-barrier opportunities to start one's own business, we suggest that this may...

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Principais autores: Katharine Howie, Rhiannon MacDonnell Mesler, Ke (Christy) Tu, Jennifer Chernishenko
Format: Artigo
Sprog:Inglês
Udgivet: Elsevier 2024-09-01
Serier:Acta Psychologica
Fag:
Multilevel marketing
Individual differences
Protestant work ethic
Online adgang:http://www.sciencedirect.com/science/article/pii/S0001691824002865
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