THE ROLE OF ARTIFICIAL INTELLIGENCE IN ASSESSING THE REVENUE MANAGEMENT EFFECTIVENESS
This paper develops and evaluates an organizational mechanism for AI-enhanced revenue management (RM) in hospitality that combines monitoring and analytics, machine-learning-driven dynamic pricing, advanced AI segmentation, strategic partnerships, and staff motivation programs. The main objective i...
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| Главные авторы: | , , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Editura Universitatii Agora
2026-06-01
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| Серии: | Agora International Journal of Economical Sciences |
| Online-ссылка: | https://univagora.ro/jour/index.php/aijes/article/view/7613 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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