THE ROLE OF ARTIFICIAL INTELLIGENCE IN ASSESSING THE REVENUE MANAGEMENT EFFECTIVENESS
This paper develops and evaluates an organizational mechanism for AI-enhanced revenue management (RM) in hospitality that combines monitoring and analytics, machine-learning-driven dynamic pricing, advanced AI segmentation, strategic partnerships, and staff motivation programs. The main objective i...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Editura Universitatii Agora
2026-06-01
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| Colecção: | Agora International Journal of Economical Sciences |
| Acesso em linha: | https://univagora.ro/jour/index.php/aijes/article/view/7613 |
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