Perceived Value and Intention to Purchase Energy Efficient Appliances by Gen Z Consumers in South Africa
The study investigates the effect of perceived value dimensions (quality, price, emotional, social and environmental) on attitude towards the purchase of energy-efficient appliances (EEAs) by Gen Z consumers. In addition, the study examines the effects of attitude, subjective norms and perceived beh...
Збережено в:
| Автор: | |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Sciendo
2026-03-01
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| Серія: | Foundations of Management |
| Предмети: | |
| Онлайн доступ: | https://doi.org/10.2478/fman-2025-0018 |
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