Factors Influencing Intention to Purchase Electric Motorcycles in Urban India

This study investigates factors influencing urban Indian consumers’ electric motorcycle purchase intentions amid growing sustainable transportation demands. Building on the Technology Acceptance Model (TAM), the research integrates core constructs—Perceived Usefulness, Perceived Ease of Use, and At...

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Detalles Bibliográficos

Autor Principal:	Chung Hui Ong
Formato:	Artigo
Idioma:	Inglês
Publicado:	MMU Press 2025-08-01
Series:	International Journal of Management, Finance and Accounting
Assuntos:	Electric Motorcycles India Purchase Intentions Technology Acceptance Model Perceived Usefulness Attitude
Acceso en liña:	https://journals.mmupress.com/index.php/ijomfa/article/view/1500
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