Factors Influencing Intention to Purchase Electric Motorcycles in Urban India
This study investigates factors influencing urban Indian consumers’ electric motorcycle purchase intentions amid growing sustainable transportation demands. Building on the Technology Acceptance Model (TAM), the research integrates core constructs—Perceived Usefulness, Perceived Ease of Use, and At...
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| Formato: | Artigo |
| Lenguaje: | Inglês |
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MMU Press
2025-08-01
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| Colección: | International Journal of Management, Finance and Accounting |
| Materias: | |
| Acceso en línea: | https://journals.mmupress.com/index.php/ijomfa/article/view/1500 |
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