THE INFLUENCE OF INTERNAL CORPORATE COMMUNICATION ON BRAND COMMUNITY
Many companies implement brand community strategies to increase brand loyalty and brand engagement. Previous research on the brand community has focused more on the marketing aspect, with consumers as the target audience of the strategy. Many startup companies in Jakarta are adopting this strategy i...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas Bakrie
2022-02-01
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| Col·lecció: | Journal Communication Spectrum |
| Matèries: | |
| Accés en línia: | https://journal.bakrie.ac.id/index.php/Journal_Communication_spectrum/article/view/2245 |
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