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DIGITAL TRANSFORMATION AND ITS INFLUENCE ON CHANGING THE MARKETING ORIENTATION OF BUSINESS STRUCTURES AND CONSUMER BEHAVIOUR

Purpose of scientific research. The purpose of the research is to present the features of digital transformation and its impact on changing marketing orientation of business structures and consumer behaviour in particular, and to determine main value in digital economy, which is the customer, as wel...

Ausführliche Beschreibung

Gespeichert in:
1. Verfasser: Yuliia Radzikhovska
Format: Artigo
Sprache:Inglês
Veröffentlicht: Izdevnieciba “Baltija Publishing” 2021-03-01
Schriftenreihe:Baltic Journal of Economic Studies
Schlagworte:
digital transformation
marketing orientation
business structures
consumer behaviour
generations of people
millennials
buzzers
Online-Zugang:http://baltijapublishing.lv/index.php/issue/article/view/1113
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