From greenwashing to green marketing – an approach to change consumer behaviour towards environmental issues in emerging countries
This study proposes greenwashing as a paradigm for altering consumer attitudes toward environmental challenges in emerging countries. This technique uses greenwashing as a planned obsolescence strategy to shift consumer attitudes toward environmental issues and eventually transition to a true green...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Sciendo
2024-09-01
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| coleção: | Studia Ekonomiczne i Regionalne |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.2478/ers-2024-0030 |
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