A Theoretical Analysis of Consumer Behaviour for Voters in Ghana
This paper identifies evidence of political marketing and, more specifically, consumer-oriented political marketing to analyse the theories of consumer behaviour and identify evidence of consumer behaviour in marketing in the behaviour of Ghanaian voters. The examination used quantitative research t...
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| Hoofdauteurs: | , , , |
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| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Universitas Proklamasi 45 Yogyakarta
2024-06-01
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| Reeks: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Onderwerpen: | |
| Online toegang: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1797 |
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