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A Theoretical Analysis of Consumer Behaviour for Voters in Ghana

This paper identifies evidence of political marketing and, more specifically, consumer-oriented political marketing to analyse the theories of consumer behaviour and identify evidence of consumer behaviour in marketing in the behaviour of Ghanaian voters. The examination used quantitative research t...

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Furkejuvvon:
Váldodahkkit: Stanley Nelvis Glate, Darlington Peter Onojaefe, Dennis Yao Dzansi, Edmund Owusu Amoakoh
Materiálatiipa: Artigo
Giella:Inglês
Almmustuhtton: Universitas Proklamasi 45 Yogyakarta 2024-06-01
Ráidu:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Fáttát:
consumer behaviour
political marketing
the ghanaian voter
voter behaviour
consumer decision process
Liŋkkat:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1797
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