Multi-channel sales strategy as a competitive advantage in wholesale trade
Relevance. The multi-channel sales strategy involves the simultaneous use of different sales channels by the trading company. This can be wholesale and retail sales, for example, online stores and regular offline stores located in shopping centers and pavilions. The use of multichannel requires the...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Synergy University
2020-12-01
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| coleção: | Современная конкуренция |
| Assuntos: | |
| Acesso em linha: | https://www.moderncompetition.ru/jour/article/view/912 |
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