Multi-channel sales strategy as a competitive advantage in wholesale trade

Relevance. The multi-channel sales strategy involves the simultaneous use of different sales channels by the trading company. This can be wholesale and retail sales, for example, online stores and regular offline stores located in shopping centers and pavilions. The use of multichannel requires the...

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Κύριοι συγγραφείς:	Yu A. Nikulina, G. N. Chernukhina
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Synergy University 2020-12-01
Σειρά:	Современная конкуренция
Θέματα:	multi-channel sales sales management wholesale trade diversification of sales channels sap pim crm systems in wholesale trade
Διαθέσιμο Online:	https://www.moderncompetition.ru/jour/article/view/912
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