Consumer Purchase Intention and Purchase Behaviour for Green Fast Moving Consumer Goods
The motives for buying green products have generated scholarly interest, mainly due to concern for the environment. There is, however, a gap in the literature on understanding consumer green purchase intention and actual purchase behaviour in developing countries such as South Africa. The purpose of...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Sprint Investify
2023-12-01
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| coleção: | Expert Journal of Marketing |
| Assuntos: | |
| Acesso em linha: | https://marketing.expertjournals.com/23446773-1114/ |
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