The impact of celebrity endorsement of sporting goods on consumer purchasing behavior

The aim of this research is examine the impact of celebrity endorsement of sports goods on customer purchasing behavior, and to compare the effectiveness of the relevant components at different ages. The research is applied in terms of objective, and it is exploratory-survey in terms of methodology...

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Bibliografiske detaljer

Principais autores:	Vahidreza Mirabi, Fariba Fathi, Mohammad Fotouhi-Ardakani, Razieh Khojasteh Avorgani
Format:	Artigo
Sprog:	Inglês
Udgivet:	Universidade Federal de Pernambuco 2021-09-01
Serier:	Consumer Behavior Review
Fag:	celebrity endorsement of product customer purchasing behavior influential components at different ages.
Online adgang:	https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/251296
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