Impact of Sports Celebrity Endorsements on the Purchase Intentions of Pakistani Youth
To anybody interested in sports and marketing, the concept of celebrity endorsment is not a new one. In recent decades, sport marketing has emerged as an independent area where companies separate themselves from their competitors by developing associations with the sporting heroes. In this study, th...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2012-06-01
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| Серии: | JISR Management and Social Sciences & Economics |
| Предметы: | |
| Online-ссылка: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/218 |
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