REVIEWING THE IMPACT OF COUNTRY-OF-ORIGIN ON CONSUMER PURCHASE INTENTION : THE ROLE OF CELEBRITY ENDORSEMENT IN EXISTING LITERATURE

This paper explores the effect of country of origin on consumer purchase and repeat purchase intention. The moderating impact of celebrity endorsement will also be explored. This research took on a theoretical approach using over twenty-five (25) articles covering country of origin, purchase intent...

Olles dieđut

Bibliográfalaš dieđut

Váldodahkkit:	Shanzara Khan, Satesh Sookhai
Materiálatiipa:	Artigo
Giella:	Inglês
Almmustuhtton:	Universitas Nusa Cendana 2025-07-01
Ráidu:	Journal of Management Small and Medium Enterprises (SME's)
Fáttát:	Country-of-Origin Consumer Purchase Intention Repeat Purchase Intention Celebrity Endorsement
Liŋkkat:	https://ejurnal.undana.ac.id/index.php/JEM/article/view/20922
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!