Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was hel...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
University of Algarve, ESGHT/CINTURS
2015-01-01
|
| Schriftenreihe: | Tourism & Management Studies |
| Schlagworte: | |
| Online-Zugang: | https://tmstudies.net/index.php/ectms/article/view/768/1291 |
| Tags: |
Keine Tags, Fügen Sie das erste Tag hinzu!
|