The Portuguese consumer sentiment index toward marketing-mix in crisis context
The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (198...
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| 发表在: | Tourism & Management Studies |
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| Principais autores: | , |
| 格式: | Artigo |
| 语言: | Inglês |
| 出版: |
Universidade do Algarve
2013
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| 主题: | |
| 在线阅读: | https://www.redalyc.org/articulo.oa?id=388743878015 |
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