Psychographic determinants of private-label adoption: a feasibility study in the Portuguese yogurt market
This study seeks to point out the main psychographic determinants of private-label brand proneness in a specific industry: the Portuguese yogurt market. This is a booming industry for store brands in Portugal, which account for nearly half of the total market share. An in-depth interview was hel...
Kaydedildi:
| Asıl Yazarlar: | , , |
|---|---|
| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
University of Algarve, ESGHT/CINTURS
2015-01-01
|
| Seri Bilgileri: | Tourism & Management Studies |
| Konular: | |
| Online Erişim: | https://tmstudies.net/index.php/ectms/article/view/768/1291 |
| Etiketler: |
Etiket eklenmemiş, İlk siz ekleyin!
|