Pentingnya Peran Logo dalam Membangun Brand
Brand is an intangible asset of an entity. It’s a summary of experiences of an entity. Well-developed brand is a very high value asset, even higher than all of the physical assets owned by the entity. Because brand is created on people’s mind, brand can build customer’s loyalty. Brand can be built i...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Bina Nusantara University
2013-04-01
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| coleção: | Humaniora |
| Assuntos: | |
| Acesso em linha: | https://journal.binus.ac.id/index.php/Humaniora/article/view/3429 |
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