Beyond logo as a piece of art: What does a logo communicate about a service brand?
The effect of logo perception on branding tangible products is well documented in the literature. Nevertheless, few attempts have investigated this relationship in services. This research investigates the role of logo perception in service branding. Our research attempts to fill the knowledge gap in...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Árabe |
| Publié: |
Faculty of Commerce, Port Said University
2025-01-01
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| Collection: | Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-Tiğāriyyaẗ |
| Sujets: | |
| Accès en ligne: | https://jsst.journals.ekb.eg/article_396805_73a21a4736ca6bf9f3075b3514adb2d2.pdf |
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