Digital cause-related marketing and consumer response: the role of perceived brand–cause fit in femvertising contexts
As femvertising has gained increasing attention both in Tunisia and globally, it can be defined as a marketing and communication strategy that promotes products while incorporating pro-female messages that portray a positive image and aim to empower women. Although such advertisements are widely dis...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Frontiers Media S.A.
2026-06-01
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| Serie: | Frontiers in Communication |
| Soggetti: | |
| Accesso online: | https://www.frontiersin.org/articles/10.3389/fcomm.2026.1843741/full |
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