Digital cause-related marketing and consumer response: the role of perceived brand–cause fit in femvertising contexts

As femvertising has gained increasing attention both in Tunisia and globally, it can be defined as a marketing and communication strategy that promotes products while incorporating pro-female messages that portray a positive image and aim to empower women. Although such advertisements are widely dis...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Refka Boukhatem, Rym Bouzaabia
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Frontiers Media S.A. 2026-06-01
Цуврал:	Frontiers in Communication
Нөхцлүүд:	cause-related marketing customer engagement behavior perceived brand–cause fit perception toward femvertising advertisements purchase intention
Онлайн хандалт:	https://www.frontiersin.org/articles/10.3389/fcomm.2026.1843741/full
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!