TRANSAKSI ONLINE, MENINGKATKAN KEPERCAYAAN DAN LOYALITAS MEREK BAGI KONSUMEN DI SURABAYA
This study is aimed to determine the influence of transactional factors toward online brand trust and online brand loyalty. Online transaction’s factors consist of Information Quality, Perceptions of Risk, Reference from mouth to mouth, Online Shopping Experience and Sites Reputation. This is a surv...
I tiakina i:
| Ngā kaituhi matua: | , , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Research Center and Community Services
2014-09-01
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| Rangatū: | Journal of Business & Banking |
| Ngā marau: | |
| Urunga tuihono: | https://journal.perbanas.ac.id/index.php/jbb/article/view/292 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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