TRANSAKSI ONLINE, MENINGKATKAN KEPERCAYAAN DAN LOYALITAS MEREK BAGI KONSUMEN DI SURABAYA
This study is aimed to determine the influence of transactional factors toward online brand trust and online brand loyalty. Online transaction’s factors consist of Information Quality, Perceptions of Risk, Reference from mouth to mouth, Online Shopping Experience and Sites Reputation. This is a surv...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Research Center and Community Services
2014-09-01
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| coleção: | Journal of Business & Banking |
| Assuntos: | |
| Acesso em linha: | https://journal.perbanas.ac.id/index.php/jbb/article/view/292 |
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