TRANSAKSI ONLINE, MENINGKATKAN KEPERCAYAAN DAN LOYALITAS MEREK BAGI KONSUMEN DI SURABAYA

This study is aimed to determine the influence of transactional factors toward online brand trust and online brand loyalty. Online transaction’s factors consist of Information Quality, Perceptions of Risk, Reference from mouth to mouth, Online Shopping Experience and Sites Reputation. This is a surv...

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מידע ביבליוגרפי

Principais autores:	Aniek Maschudah Ilfitriah, Mohammad Nurhadi, Sumywi Rinnukti Asri
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Research Center and Community Services 2014-09-01
סדרה:	Journal of Business & Banking
נושאים:	online transaction's factors brand trust and brand loyalty
גישה מקוונת:	https://journal.perbanas.ac.id/index.php/jbb/article/view/292
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!