Improving Café Reputation: Machine Learning Analytics for Predicting Customer Engagement on Google Maps
Background: Online reviews is a powerful tool in shaping customer decisions, as they significantly influence a business’s reputation and the ability to attract new customer. Given the growing reliance on digital platforms, understanding engagement levels is crucial for business that want to enhance...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universitas Airlangga
2025-03-01
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| Colección: | Journal of Information Systems Engineering and Business Intelligence |
| Acceso en línea: | https://e-journal.unair.ac.id/JISEBI/article/view/63521 |
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