Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering
Technological developments have transformed traditional buying and selling practices into online transactions. Amazon, as one of the largest e-commerce platforms, continues to innovate to maintain its competitive advantage, offering a variety of products and services. This research uses the K-Means...
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
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| Col·lecció: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Matèries: | |
| Accés en línia: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6176 |
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